In 1943, the United States Secretary of the Treasury, Henry Morgenthau, Jr., appointed Alfred as the radio advisor of the U.S. In 1938, Alfred began working in New York as a vice president for the D'Arcy Advertising agency, where he was assigned the Coke-Cola advertising account During this time, Alfred increased his use of marketing research surveys and helped to make the Coke-Cola brand a combination of product, concept and service. Then in 1937, he became the manager of the Columbia Broadcasting System for the Detroit, Michigan office. In 1935, Alfred became the general sales manager for Ditto Inc. In light of Alfred's achievements, he was awarded the National Advertising Award in 1933, 19. During his time at Standard Oil, Alfred became the first person to use the Gallup Survey for business purposes. Even if the customer did not purchase a full tank of gas, they would at least purchase five or six gallons. In response to this, Alfred created a special "fill 'er up!" campaign by which gas station attendants would ask the customer "may I fill it up for you?" instead of "how many gallons?" This campaign proved successful. During the post-depression years, the average gasoline sale was only 2 1/2 gallons. In the early 1930s, Alfred began a career at Standard Oil Company of Indiana as the company's advertising director. He was later promoted to vice president of sales. Because of Alfred's successful work on the Trane advertising account, Trane's president hired Alfred as the company's general sales manager. Trane was, and is still, one of the largest manufacturers of heating and cooling systems in the world. At Olsen and Enzinger, Alfred was assigned the Trane account. In 1928, Alfred and Marjorie moved to Milwaukee, Wisconsin when Alfred was hired as an account executive for the Olsen and Enzinger advertising agency. In 1926, Alfred worked briefly as the merchandising manager of the Chicago Tribune newspaper. Alfred was able to solve the production issues and put the company in a positive financial position for the first time in its history. which had many difficulties with production and sales. The president of Seng was so impressed with Alfred's selling achievements that he appointed Alfred to lead Seng's subsidiary, Union Bed and Spring Co. In 1925, Alfred became the merchandising representative of the Seng Company of Chicago, which was one of the world's largest manufactures of furniture hardware. Six months later, Alfred was hired as the special representative for the Davenport Bedmakers of America Association. The couple had one child, a daughter named Sally, born in Milwaukee, Wisconsin on January 8th, 1930.Īlfred's business career started one day after his college graduation, when he and a friend formed a metal brokering business in Chicago, Illinois named H. On December 17th, 1924, Alfred married Marjorie. In college, Alfred played football, was a cheerleader and belonged to many social clubs that included the student council and the R.O.T.C.Īlfred and Marjorie both graduated on June 18th, 1923 Alfred with a bachelor of science degree in commerce, and Marjorie with a bachelor of science degree. In 1919, Alfred enrolled in Northwestern University in Evansville, Illinois where he met his first wife, Marjorie Mabel Garvey. In September 1904, the family moved to Abington, Illinois when Edgar was hired as the history professor at Heddington College. Later, Edgar and Fannie settled in Edgar's hometown of Albion, Michigan, where they lived until their deaths in the mid 1930s. Young Alfred accompanied his parents on these trips, which developed his early love of travel. Edgar's career with the YMCA invovled him traveling all over the world to Tokyo, London, Panama, and Manila. Louis, Missouri where Edgar worked as the international secretary of the YMCA. On April 24th, 1901, Fannie gave birth to the couple's one and only child, Alfred Nu Steele, in Nashville. Edgar gave his son the middle name "Nu" in tribute to his Albion College sorority, Sigma Nu, which Alfred would later pledge at Northwestern University. Shortly after their marriage, the couple moved to Nashville, Tennessee, where Edgar had been hired as a professor at Nashville University. Edgar studied to be a professor at Albion College where he met his wife, Fannie Bartrem. Fannie was born in Ontario, Canada, and her family moved to Michigan after her birth.Įdgar and Fannie married on August 15th, 1899 in Fannie's family's home in Owosso, Michigan, which was one and a half hours north of Albion. Steele, served as a minister at the local Methodist Episcopal Church. Alfred Nu Steele was born on April 24th, 1901 in Nashville, Tennessee to Edgar Alfred Steele and Fannie Bartrem Steele. Edgar Steele was born in Albion, Michigan, where his father, Newland M.
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